With expansion a possibility, the Big 12 appears solidified. Last year, the conference dispersed a record $42.6 million to each member, not including third-tier media rights. That figure includes NCAA men’s basketball tournament revenue, expanded College Football Playoff and bowl payouts plus each school’s individually sold third-tier media rights revenue. Last fall, the Big 12 reached a six-year media rights agreement starting in 2025, and members will receive about $50 million annually in Big 12 distribution. Texas and Oklahoma made $161 million and $131 million, respectively, in football revenue that year. Department of Education, eight of the 12 schools reported football revenues between $30 million and $60 million during the 2021 fiscal year. According to figures compiled by the U.S. Once Oklahoma and Texas exit, the Big 12 will have 12 members that are similar institutions with comparable revenues and expenses. Those schools leave in 2024, but Big 12 additions BYU, Cincinnati, Houston and UCF begin play this fall. Then TCU and West Virginia joined the Big 12 as replacements, which provided an unsteady salve until 2021 when Oklahoma and Texas announced they would bolt for the SEC. In 2011, Oklahoma and Texas flirted with the Pac-12 a second time, which further destabilized the conference and caused Texas A&M and Missouri to leave for the SEC. A two-week whirlwind produced only Colorado and Nebraska as departures, but it was just the precursor to a decade-plus of volatility. Pollard was at Kansas City’s Intercontinental Hotel when the Pac-10 invited six Big 12 members. Quite frankly, for 16 1/2 years, I still have the scars, the scabs, the bruises from the Big 12 being the conference that was ready to implode.” “I never have felt stronger about the fabric of the Big 12,” Pollard said Tuesday during a stop on the Cyclone Caravan.
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